Everybody Is Talking About “List Building”. Here Are 6 Reasons Why You Should Build Your List
In a digital marketplace, our greatest asset as business-owners and marketers is a our contact list. These are our existing and potential consumers, clients, customers and patients. To grow our business, we need to build up the number of contacts in our list, as well as build up the information about each contact in our list.
List building is therefore essential. Here are 6 reasons that should get you started on focusing on building your lists if you haven’t already:
1. Millennials are an important market now and for the future., and they are more likely to respond to your messages and engage with your brand if the message is relevant to them. You will need to know who they are and what their interests are.
64% of millennials in a study said that they respond more positively to brand messages that are tailored to their cultural interests (music, movies, sports, entertainment. – Entrepreneur.com
2. It is much easier to up-sell an existing customer than to acquire a new one.
It costs 7x more to attract a new customer than retain an existing customer. – Invesp
3. With the majority of website traffic and online brand engagement now by mobile device rather than desktop, knowing your customer and delivering relevant information and offers while they are on the move encourages impulse-purchases.
44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. – Hubspot
4. Segmentation improves conversion of any list campaign dramatically. The more you know about your consumer, the more you are able to create segments and create more highly targeted content, offers, etc.
39% of marketers who segmented their email lists experienced higher open rates – Lyris
5. Email marketing, as archaic as it may seem today, is still of the most effective method to engage your customer. You will obviously need their email address for this, but if you have additional data on your customer such as their gender, their location, their interests, their family size, etc., you are able to tailor the email to trigger action more effectively.
…the rate at which e-mails prompt purchases is not only estimated to be at least 3x that of social media, but the average order value is also 17% higher – McKinsey & Company
6. Automated email marketing, also known as drip campaigns, are a cost-effective tactic to achieve loyalty to your business. Send out consistent, relevant and personal messages to your customers based on milestones or events during their journey with your business.
Automated emails get 119% higher CTR (click-through rate) than broadcast emails – Epsilon
B2C marketers who connect with customers through automated emails see conversion rates as high as 50% – eMarketer
Mawazo, as the exclusive partner to Basebuilder in Canada, has recently launched a joint campaign for Roots Canada and Expedia that will build their lists over a period of 3 months. Basebuilder, which is based in The Netherlands, has been successfully running list-building campaigns for the past 6 years, with the specific focus of converting anonymous in-store traffic to rich digital profiles. With the store traffic of Roots, both Expedia and Roots are able to acquire contacts (email addresses) for their own personalized marketing. The campaign is fully CASL-compliant. Find out more >
Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.
At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.
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