Case Study: Attracting your Ideal Client
How we identified ideal prospects and differentiated Resolution Inplant Services from the competition, so they could attract highly profitable clients at scale.
About the Company
Resolution Inplant Services specializes in installing and maintaining industrial inkjet printers. These are used in many different industries, from food processing to construction materials.
Resolution Inplant Services is an owner-operated company highly specialized in this industry with a combined 60 years of experience in installing and servicing inkjet equipment. They’re the only fully accredited and fully stocked EBS distributor in Canada.
The Problem
The company website had not been changed since 2012, and missed many of the “must-have” elements of a modern website:
- Address the problems and frustrations of ideal clients
- A clear promise and easy plan to solve the problem
- Differentiate from the competition
- Get the visitor to take the next step with a Call to Action.
- Provide elements of trust, such as client reviews and industry certifications.
Engagement Details
We created an Actionable Growth Blueprint, providing a clear plan to accelerate profit:
- Clearly identifying the Ideal Client
- Defining Unique Selling Proposition
- Formulating Core Message to communicate the Differentiator to the Target Audience.
Core Message
Based on our strategy sessions with the client and interviews of their ideal target audience we formulated the following core message:
Our clients need industrial inkjet printers that keep working reliably. They are often frustrated with the long response time for technical support which causes production downtime.
We help them with reliable EBS inkjet printers backed with 24/7 support by the most experienced technicians in the industry so that they can confidently run their production with the least possible downtime.
Homepage Prototype
The next step was to build wireframe of the homepage based on the must-have elements of a B2B homepage, with the intention of guiding ideal clients along a journey to solve their needs and call them to action, with the offer of a clear plan and elements of trust and authority.
The Result
We provided the client with a clear strategy framework for their website as well as a prototype of the homepage.
Based on the prototype we created a new website as a first step of implementing a custom online marketing engine.
Addressing the challenges of B2B field service companies
With our 25 years of experience in web development and digital marketing we have developed a unique system to address the challenges of B2B service companies. Our approach generates predictable results and we offer a unique performance guarantee.
Below is a decription of our 4-step process. This case study is relevant for phase 1 of our programme:
Find Hidden Profits In Your Business Systems
Generate 5x ROI
On Digital Marketing
Open New Markets Profitably
We create a digital marketing strategy to differentiate you from the competition and attract profitable clients
Digital Transformation with custom automations removes costly inefficiencies and
saves overhead cost
Your Digital Marketing System delivers warm leads to sales, growing your revenue with our 5x ROI guarantee
With technicians and leads in new markets you can grow and
expand to new locations
without additional overhead
