However, creating a successful eCommerce website involves much more than implementing a shopping cart and offering a payment option. It has far-reaching consequences not only for your web presence, but for all your business processes. For example, in Operations you want a reliable fulfillment system, and in Finance you want to integrate the ordering system with your bookkeeping.
What sets us apart from our competition is that we start with the creation of an
Online Marketing Strategy
for your eCommerce project. We help you identify your ideal clients, your unique selling proposition and your core message. We define the user interface and the functionality of your
eCommerce
platform based on this strategy.
Using responsive web design, our eCommerce websites are optimized for desktop, mobile and tablet shopping. Our well-documented and structured
web development
process ensures that your website is built according to your needs and wishes, making online shopping easy for your customers and easy to manage for you.
We have worked with a number of Content Management Systems specialized for eCommerce, such as Magento and Shopify. Most times, however, the generic platforms we use are well-suited for eCommerce implementation.
Duda
and
Kentico offer strong eCommerce functionality, and WooCommerce offers an excellent eCommerce extension to your
WordPress
website.
We have worked with many established B2B companies and understand the unique challenges for B2B eCommerce websites, such as the need to display different pricing to different customers, purchasing on the basis of a PO etc.
Where it comes to practical implementation we go much further than simply providing you with an eCommerce website. We make sure you have the the tools and processes to make your company successful, and the integrations with your existing systems to make it all work efficiently.
We also know how to bring leads to your website, engage them and convert them to clients, and turn them into brand ambassadors. With
Search Engine Optimization we optimize your eCommerce website for search engine ranking. We create
blogs and video content and publish it on your site and relevant directories to make your website findable. We build strong and engaging
social media presences, and reach out to influencers on your behalf. We engage your clients with
email newsletters that lead to direct conversions. By generating reviews from your clients we build your
online “word-of-mouth” . We integrate off-line and on-line promotions and offers. Finally, we handle your
online advertising using Google AdWords, Facebook Ads and other media. Of course we
report on your eCommerce success on a monthly basis.
