Recruitment Marketing
Elevate your recruitment efforts and connect with the right candidates
Recruitment marketing solution to attract candidates at scale, use Artificial Intelligence to make an initial assessment, and provide qualified candidates to your recruiter.
Hiring staff has become more difficult in the current economy. Our recruitment marketing solution allows you to attract candidates at scale, use Artificial Intelligence to make an initial assessment and provide qualified candidates to your recruiter.
Unemployment is seeing record lows, and Canadian companies struggle to fill their vacancies. It is more important than ever for companies to stand out in the job market. Job seekers want to join a company that fits their personality and that helps them achieve their goals.
Recruit Qualified Technicians at Scale
We have enriched our Digital Marketing System with a proven method to help you hire skilled technicians faster. We help you attract the right people with a personalized approach based on your company's values, using AI to attract and review more applications in less time.
Our approach has the following building blocks:
Online Advertising
Your job ad is placed on every relevant job board instantly, ensuring the widest possible distribution of your job ad.
Appealing Presentation
Attract qualified candidates with an interest-provoking "long form sales letter" rather than a run-of-the-mill job description.
Applicant Screening
We set up an automated screening process that large companies use to help their recruiters get through applicants quickly.
Hire Great Candidates Fast
- attract more candidates
- process applicants faster
- quickly identify the most qualified candidates
Online Advertising
We ensure maximum exposure for your job position. We advertise your vacancy on every relevant job board through our distribution network, reaching a wide range of potential candidates. This increases the visibility of your position and attracts a diverse pool of talent with varied skills, experiences, and backgrounds, maximizing your chances of finding the perfect candidate for your organization.
Appealing Presentation
To stand out from the competition and entice top talent, it is essential to employ an interest-provoking "long form sales letter" approach. We craft a compelling and engaging narrative that goes beyond the typical job description format. This letter-like format allows you to showcase unique selling points, company culture, and the exciting opportunities that await the successful candidate. It entices qualified candidates to take the next step in the application process.
Applicant Screening
We set up an instance on an AI-supported recruitment platform (a software partnerships). Candidates are asked to record a video to present themselves and are asked to answer a number of standardized questions relevant to the position they are applying for. Using Artificial Intelligence we screen applicants efficiently so you can quickly identify a shortlist of qualified applicants. which you can invite for further screening and interviews.
The End Result: Find the right candidates faster
We attract a large pool of candidates based on the extensive reach of our job advertisements, the carefully crafted job description that captures the interest of qualified candidates, and our efficient AI-supported screening process. Additionally, this streamlined process will allow you to expedite the evaluation process and efficiently identify the most suitable candidate for the job.
Case Study: Review 100+ applicants and hire within one week
The Development of the Recruitment Marketing service was born out of necessity. At Mawazo we needed to hire applicants fast in a difficult labour market where many companies were vying for the same jobseekers.
We established a different approach to announce vacancies, as shown on
this page on our website. It's a long form sales letter with videos which was advertised for one week on all relevant recruitment platforms and attracted more than 100 applicants between 23 and 26 December 2021.
Applicants were asked to complete ten questions, which included open and multiple-choice questions, audio and video recording, spreadsheet manipulation etc.
Our AI-supported recruitment platform (a software partnerships) allowed us to screen these applicants efficiently and qualifid ten applicants which we invited for an interview.
We were able to hire Kristelle within 2 weeks of her application from a pool of more than 100 applicants, over the Christmas and New Year period in 2021!
Would you like to know more?
Recruitment Marketing - Contact Us
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