Digital marketing services for B2B field service companies
A digital marketing system, transparent execution and measurable results
Are you tired of wasting money on digital marketing services?
Many of our clients found us because they didn’t know which part of their marketing was working, and because they were frustrated that their website didn't deliver leads for their business. Unfortunately, digital marketing companies often don't deliver on their promises.
Do you recognize the below?
You're sick of long term contracts
Digital agencies often lock you into long-term contracts. You should not feel trapped by your marketing partner.
You want more transparency
What are they doing with your money? It's annoying to spend your money if you don't know what you're getting in return.
You demand measurable results
The results of your marketing investment should be measurable, so that you have a clear return on your investment.
A predictable digital marketing system with a 5x ROI guarantee
At Mawazo Marketing we believe that marketing is a system. It may be the most important system in your business.
We embrace the simple and affordable Duct Tape Marketing System. It uses an integrated, 360º approach to engage your target audience. It is a comprehensive platform where all marketing tactics work together to bring prospects to your business and convert them to clients.
Our system produces predictable, measurable results, and we offer a 5x ROI guarantee for B2B Field Service Companies that implement the full digital marketing system!
Our Digital Marketing Services
Strategy sits at the heart of the digital marketing system. We start every engagement with establishing a clear and measurable
digital marketing strategy:
Here is how we implement the strategy:
Website creation and optimization
Our
website development integrates with your internal business systems, so you save cost on operations. We often find $100K and more in efficiencies, which goes straight to the bottom line!
Ongoing
website optimization is done by improving the internal structure, updating meta tags, adding frequently asked questions etc. Regular updates and continuous improvements are essential for a competitive online presence.
Content creation and publishing
We establish a
content platform based on the needs of your ideal clients in every step of their
customer journey. We create a content calendar and post unique and engaging articles such as services pages, location pages, press releases and blogs. The content platform allows for the repurposing of content to other areas of digital marketing such as social media, outreach and advertising.
Optimize for search engine ranking
Just having a website isn’t enough to attract leads for your business, it needs to be found in search engines. With
search engine optimization and
local SEO we make sure your website meets the technical requirements of search engines, and that it has authoritative content that responds to the needs of your customers. We also establish links from other websites to your website. These backlinks are like "votes" from other websites, and they are one of Google's main ranking factors.
Awareness and engagement on social media
For each article on your website we generate
social media posts that are spread out over one year after its publication. Additionally we publish handcrafted social media posts each month across all relevant social media platforms to stimulate awareness and engagement of your target audience. Similarly, we make sure your Google Business Profile gets updated regularly with fresh content.
Raising your online reputation
Customer Reviews and testimonials establish your
online reputation. They are the online version of word-of-mouth referrals. We turn satisfied customers into 5-star online reviews on different review platforms such as your Google Business Profile, Yelp and Facebook and generate testimonials which can be used on your website and in your communication.
Outreach and sales automation
We implement
digital outreach programmes to potential leads as well as existing clients. Personalized email newsletters are great to promote special offers, build trust and deepen relationships with your customers.
Outbound Sales Funnels take leads gathered from online advertising, company research or LinkedIn mining through a process from awareness to purchase with touchpoints geared to nurture, engage and convert.
Digital advertising
Digital Advertising is a fast and flexible method to improve brand exposure and drive traffic to your website. With paid search on Google and Bing we target potential clients with purchasing intent. Facebook and LinkedIn lend themselves well to hone in on a specific target audience. Advertising is essential for generating traffic to your outbound sales funnels. It also gives immediate insight into how your potential customers are actually finding you.
Analytics and ROI
You want to see a clear return on your marketing investment. We track all relevant web analytics and guarantee 5x ROI for qualifying clients. Together we agree on Lead Value based on the average gross margin of an additional client and your conversion rate. We then track every lead we generate for you online and measure the individual value of every phone call you receive, every request for service etc.
Here is our guarantee: if in a 12-month period after the initial setup we have not delivered at least 5x ROI, then we reimburse a pro-rated amount of the monthly fee (excl. advertising expenses). 
We Deliver Measurable Results
Our client Horton Automatics installs, maintains and repairs automatic doors from multiple locations in Ontario. We launched their website in 2018, and have since provided digital marketing services with the following results:
| 2021 | 2022 | |
|---|---|---|
| Lead value | $1.9M | $3.2M |
| ROI (lead value per $ spent) | 18.5x | 31.2x |
| Year-over-year growth | 67% | 68% |
| Phone calls | 981 | 1,435 |
| Service requests | 816 | 1,208 |
Would you like to know more?
Digital Marketing - Contact Us
What our Clients Say about our Digital Marketing Services
Partnerships and certifications
Digital Marketing insights from our blog
Fractional CMO
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Are you ready to generate leads?