What kind of digital advertising do you offer?

At Mawazo Marketing we provide the full spectrum of digital advertising solutions for B2B field service companies. The most commonly used digital ads platforms are Google Ads, Bing Ads, Facebook Ads and LinkedIn Ads. If and when a different platform makes more sense for your specific needs, then we source an advertising expert from our network to provide this service.

What makes your digital advertising services different?

The best digital channel for your business depends on your industry, your business goals, your target audience and your competition. We take the time to get to know each client and their business before creating a customized digital strategy and recommending the best possible approach to digital advertising for your needs.

How much does digital advertising cost?

The cost of digital advertising depends on a variety of factors, including the type of ad, the platform used, your industry and your target audience. Generally speaking, digital advertising can range from a few hundred to thousands of dollars per month. We optimize the Return on Investment of your advertising campaign by selecting target audience and the search terms they use.

What kind of results can I expect from digital advertising?

The results you can expect from digital advertising depend on the type of ad, the platform used, and the target audience. Generally speaking, you can expect to see an increase in website traffic, leads, and sales. Additionally, you may also see an increase in brand awareness and engagement with your target audience.

Digital Advertising

Attract website visitors who are interested in your offer

With digital advertising you gain leads and you only pay when they click your ad

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Are you looking for a digital advertising agency near you? Digital advertising is the quickest method to attract new leads to your business. It is the optimal tool to reach your target audience when they are already searching for the product and services that you offer, while only paying when a visitor actually clicks on your ad. It is an excellent way to protect your brand and to drive immediate traffic to your website.

What is digital advertising?

Digital advertising means placing ads on search engines, social media and other websites to improve the visibility of your website. You incur a cost each time an ad gets clicked (pay-per-click or PPC). Search engines like Google and Bing offer different ways to advertise, and social media platforms like LinkedIn and Facebook also offer advertising platforms.

Our Step-by-step PPC management services

In our digital marketing agency we build and manage your advertising campaigns using a well-established process:

1. Digital marketing strategy

2. Keyword and competitor research

3. PPC campaign setup

4. PPC management and optimization

5. Retargeting

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1 Digital marketing strategy

The first step in setting up a PPC campaign is to define your ideal clients and make you stand out from the competition. We do this in a series of sessions to shape your digital marketing strategy.

2 Keyword and competitor research

We research your target audience and identify the language they are using to find your product or service. We also review the keywords and ad copy used by your competitors.

3 PPC campaign setup

We carefully select the keyword phrases based on the number of times that these are used in Google searches, the number of times they are ‘offered’ by competing websites, and the buyer intent expressed. Our digital advertising specialists create the ads and landing pages and implement advertising campaigns to drive traffic to your website and generate leads for your business.

4 PPC management and optimization

Our digital advertising experts optimize your PPC campaign by adding new search terms, removing under-performing keywords, adjusting bids and optimizing ad copy. We conduct A/B testing (split tests) to find the best performing ad campaigns and continuously optimize the ROI on your PPC campaigns. We provide extensive reporting on your account at the end of every month.

5 Retargeting

Retargeting is a powerful tool to reach out to potential customers who have already visited your website. It allows you to display ads on other websites that they visit, reminding them of your offer and driving them back to your website. We use retargeting to keep your brand in front of potential customers and increase the chances of converting them into paying customers.

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Different types of digital advertising

Google Ads

Google Ads are the quickest way to have your website on the first page of the Google Search Engine Results Pages (SERP). It’s a great way to reach your target audience when they use a Google search to find your product or service. It also gives great insight into the needs of your audience, based on the search terms that people have used when they actually arrive on your website. This is very helpful for search engine optimization and content marketing

Bing Ads

Get a boost to your advertising performance by implementing Bing Ads. Your Google Ads campaign gets replicated into Bing Ads and optimized. Your ads then get published on Bing, Yahoo! and AOL. Bing Ads offer a more affordable cost-per-click, and less competition, which makes it easier and cheaper to stand out from your competitors.

Facebook Ads

We build Facebook Ad campaigns based on interest profiles and "Look-alike" audiences developed with your current following and email addresses of your customers. Facebook Lead Ads are also a great way to generate traffic to your website and convert them to leads and clients. When using Facebook advertising we will target your ideal clients based on their interests. Facebook allows us to find the right audience for your product and service based on their history on Facebook: the topics they read about, the posts they like, the people they follow, etc.

LinkedIn Ads

Linkedin Advertising offers business owners the opportunity of reaching a very targeted B2B audience. With over 500 million members on the platform, LinkedIn Ads provide an effective way to reach professionals in any industry. We create campaigns targeted to specific job titles, industries, company sizes, and more.

Benefits of digital advertising

Here are some advantages of running a PPC campaign:

Instant results - With Google Ads, you can start seeing immediate results within days of launching a PPC campaign.
Prime ‘real estate’ – On Google, your ad appears above the organic search results for your selected search terms, so you are guaranteed to be seen.
Set your own budget – Your spending is predefined and will not exceed your budget.
Highly targeted – with digital advertising you can target your ideal customer and improve your ROI
PPC provides clear data - PPC ad campaigns offer real-time metrics which helps to optimize your campaigns quickly and effectively.
Reach prospects on the go – Your ads are served on desktops, tablets and mobile devices

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Delivering real results with Facebook advertising

BN Photography needed leads for the business. We used a Facebook advertising campaign to appeal to their target audience. With continued PPC management the cost per acquisition (CPA) was optimized over time and resulted in about 150 leads at a cost of about $5 per lead.

A graph showing a weekly 30 day average of 5.10 cad

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Frequently Asked Questions about our digital advertising services

What is digital advertising?

Digital advertising means placing ads on search engines, social media and other websites to improve the visibility of your website. You incur a cost each time an ad gets clicked (pay-per-click or PPC). Search engines like Google and Bing offer different ways to advertise, and social media platforms like LinkedIn and Facebook also offer advertising platforms.
What kind of digital advertising do you offer?

At Mawazo Marketing we provide the full spectrum of digital advertising solutions for B2B field service companies. The most commonly used digital ads platforms are Google Ads, Bing Ads, Facebook Ads and LinkedIn Ads. If and when a different platform makes more sense for your specific needs, then we source an advertising expert from our network to provide this service.
What makes your digital advertising services different?

The best digital channel for your business depends on your industry, your business goals, your target audience and your competition. We take the time to get to know each client and their business before creating a customized digital strategy and recommending the best possible approach to digital advertising for your needs.
How much does digital advertising cost?

The cost of digital advertising depends on a variety of factors, including the type of ad, the platform used, your industry and your target audience. Generally speaking, digital advertising can range from a few hundred to thousands of dollars per month. We optimize the Return on Investment of your advertising campaign by selecting target audience and the search terms they use.
What kind of results can I expect from digital advertising?

The results you can expect from digital advertising depend on the type of ad, the platform used, and the target audience. Generally speaking, you can expect to see an increase in website traffic, leads, and sales. Additionally, you may also see an increase in brand awareness and engagement with your target audience.

Online Advertising insights from our blog

How to Use Retargeting For Maximum ROI

By Mawazo Marketing • 23 Jan, 2023

Explore expert tips on harnessing the power of retargeting for exceptional ROI. Learn how to re-engage and convert your audience effectively

SEO vs PPC: what is better for your business?

By Mawazo Marketing • 20 Dec, 2022

Search Engine Marketing is all about getting traffic from your presence in the search engines, in particular Google. Search engine optimization (SEO) and paid search advertising (PPC or pay-per-click) are the main ways to get website traffic from search engines. Both work well to get leads to your company website, but which one should you choose?