You want your website to be found on page one of Google
Our search engine optimization service can put your website in front of your ideal clients
Boost Your Online Presence with Expert SEO Services
As a business owner you'll want to see a return on your investment in digital marketing. The time and money you spend should lead to more email inquiries, more phone calls, and ultimately to more sales.
You may have experienced that just having a nice website design isn’t enough to attract potential customers, it needs to be found in Google searches. More that 80% of B2B purchasing decisions start with typing in a search into a search engine, and about 55% of visitors to a search results page click on the first three results on the page, so it’s very important to be found on the first page of the Google search result!
However, many companies can not be found on the first few results pages of Google, and therefore lose out on getting in front of new leads for their business. This is where our expert SEO services come in.
What is SEO?
SEO, or Search Engine Optimization, is the process of optimizing your website to show up in search results for relevant keywords. The goal of an SEO campaign is to make a web page rank on page 1 for a specific search term, generating organic traffic to the website based on the search terms that your ideal customers use in Google.
Your SEO agency may make it sound complicated, and many SEO companies are very secretive about their SEO services. However, in essence it really isn't very complicated. You just need to keep in mind that Google wants to provide the best possible information to users when they search. You can achieve that with:
- a website that works well for its users and for search engines alike: which means a website that has a sound structure and is fast, safe and mobile-friendly.
- relevant content on your website such as web pages and blog posts that answer the questions of your ideal clients, enriched with images, videos etc. This is called content marketing.
- Optimizing that content for search engine ranking by implementing relevant search terms correctly and building quality backlinks through off-page SEO efforts.
Step-by-step SEO services
Our SEO solution is a step-by-step approach to ensure your website is found by your audience when they use search terms that are relevant to your business.
- SEO Audit
- Keyword Research.
- On-Page SEO
- Technical SEO
- Backlinks
SEO Audit
We assess the performance of your website's current keyword rankings, content, website structure and backlinks (links from other websites), and compare this with your competitors. We then create an SEO strategy for the necessary improvements.
Keyword Research
Our SEO experts review what your audience is looking for, and how are other websites competing for their attention. to be used on your website based on your digital marketing strategy, and a review of the web presence of your most important competitors.
On-Page SEO
Each web page will be optimized using selected keyword phrases. We will implement the keyword phrases in the content of the website, and in the meta tags such as the title of the webpage and the title of the images.
Technical SEO
Our Search Engine Optimization services ensure that all technical elements required to be found on Google are implemented. This includes XML Sitemap, optimized URL Structure, Structured Data Schema implementation etc.
Backlinks
Links from other websites to your website are called backlinks. They are one of Google's main ranking factors. With our link building campaigns we get industry-relevant websites to place a link on their website which points back to your website.
Local SEO
Many of our clients have business locations and service customers in a specific local area. By optimizing a website for local search terms, you can increase visibility on the Google map and draw more customers to your location.
Local SEO involves optimizing your website for specific geographic locations. This includes creating content that is relevant to the local area, optimizing your Google Business Profile and making sure that your business is listed in relevant directories such as Yelp and YellowPages.
Read more about our local SEO services
SEO services lead to business results in the long term
Our approach to Search Engine Optimization leads to guaranteed results, and is the best way to establish continuous traffic to your web presence in the long term. However, these results can not be achieved overnight.
It takes three to six months to establish initial organic keyword rankings, and up to a year to get your website appearing as the top search result. If your business needs faster results, then we combine content marketing and search engine optimization with a Google ad campaign.
We only use ‘white hat’ techniques, to ensure that the reputation of your website is consistently improving. Unfortunately, we still see many an SEO company try to gain a competitive advantage by trying to outsmart Google. These practices are unsustainable in the long run, and in many cases have produced negative results when changes are made in the search algorithm of the search engine. This is another reason why it's important to get SEO services, and SEO strategy services that are right for you and your business.
SEO Benefits
Professional SEO services offer many benefits for businesses of all sizes. Here is an overview of the benefits of Search Engine Optimization, and why your business needs SEO strategy services to generate more traffic to your website and more leads to your business:
- SEO helps to grow website traffic. More that 80% of B2B purchasing decisions start with typing in a search into one of the major search engine. SEO campaigns help your business get found and rank for those searches
- SEO builds authority. When a prospect finds you on Google with an organic search, then that grows your credibility since you earned that ranking on Google, and didn’t pay for it.
- SEO creates good user experience. Our SEO team improves the quality of your web pages and improve the user experience of your website. Google rewards a positive user experience.
- SEO service offers a cost-effective approach to digital marketing. It requires a much lower investment than digital advertising, and has long-lasting effects.
Leveraging SEO Tools for Success
To ensure the success of our SEO efforts, we utilize a variety of powerful SEO tools that provide valuable insights into your website's performance:
- Google Analytics: This tool helps us track your website traffic, user behavior, and conversion rates. It provides crucial data that informs our SEO strategy and helps measure the success of our campaigns.
- Google Search Console: This free tool from Google allows us to monitor your site's presence in Google search results. We use it to identify and fix indexing problems, submit sitemaps, and understand how Google views your site.
- Keyword research tools: We use advanced tools to identify the most effective keywords for your business, analyzing search volume, competition, and potential traffic.
- Backlink analysis tools: These help us evaluate the quality and quantity of your backlinks, an essential factor in off-page SEO.
By combining these tools with our expertise, we can develop a data-driven SEO strategy tailored to your business needs.
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Delivering real results
Horton Automatics offers automatic door installation, maintenance and repair services from 3 locations in Ontario. Over a period of 3 years (4 Dec 2019 to 1 Dec 2022) we brought the website onto Page 1 of Google in Ontario for a long list of relevant search terms ("new" means the website was not ranked in the first 10 pages/100 entries on Google):
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