What is a sales funnel?

A sales funnel is a series of steps that you lead a potential customer through to lead them to a particular action. Here are the general steps for setting up a sales funnel: Identify the different stages of the buying journey. We identify these steps as Know - Like - Trust - Try - Buy - Repeat and Refer. Create a landing page. This is the first step in the funnel, designed to capture a potential customer's contact information. Create a follow-up email campaign to nurture the lead and move them further down the funnel. Create an offer tailored to the stage of the buying process, designed to convert leads into customers. Continuously analyze and optimize the performance of your funnel, and make adjustments as needed. A sales funnel can be complex and may require multiple steps to be effective.

What are benefits of outbound marketing?

Outbound marketing is important to: Reach a large audience - you can quickly expand your potential customer base. Build brand awareness - by reaching a large audience with consistent messaging. Generate leads and sales - by directly promoting a product or service to a targeted audience. Cost-effective for reaching a large audience. Measurable - outbound campaigns can be measured, and you can quantify and optimize their effectiveness. Outbound marketing can be a powerful tool for businesses looking to generate leads, drive sales, and increase brand awareness.

Is outbound marketing dead?

The popularity of outbound marketing has decreased in recent years, as inbound marketing approaches such as content marketing, search engine optimization and social media have become more prevalent. These are often considered to be more cost-effective and targeted. Also, people have become more accustomed to receiving information on-demand, and thus the interruption-based nature of outbound marketing has become less effective. However, outbound marketing still has its place in a well-rounded marketing strategy. It can be a powerful tool for businesses looking to generate leads, drive sales, and increase brand awareness.

Outreach and Email Marketing

Find leads and drive sales with outbound marketing services

We reach out to your target audience and generate leads for your business

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Business owners often complain that their marketing doesn't bring in qualified leads. As the owner of a B2B service company you want a consistent lead generation system with predictable outcomes.

Our outbound marketing solutions give you that consistency. It is an important part of our digital marketing system. We use email marketing, LinkedIn outreach, press releases, and sales funnels to reach your target audience in an effective and efficient manner. The goal is to find and engage potential customers, rather than waiting for them to find your company.

Our outbound marketing services

Our clients benefit from the following outbound marketing services:

Email marketing is still the most cost-effective method of engaging your customers online.
We build comprehensive sales funnels that engage prospective customers throughout the course of their journey.
LinkedIn outreach allows us to connect with decision makers in an organic and targeted way.

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1 Email marketing

Email newsletters are an excellent way to promote special offers, deepen existing customer relationships, and position yourself as an expert in your niche.

Our email marketing solutions engage your customers by sending them personalized email newsletters regularly. Your email database will grow with a clear ‘call to action’ on the website, inviting visitors to sign up for an email newsletter. Our email marketing solutions adhere to legal and ethical principles in privacy, including compliance with PIPEDA and CASL.

Our email marketing campaigns will typically include the following activities:

Create a template for an email newsletter, based on your branding and target audience
Set up your website such that people registering for your email newsletter are automatically added to your email database
Develop and design CASL-compliant opt-in forms create dedicated landing pages to capture email addresses
Segmentation of your email lists based on interest, location, etc.
Writing of content, sending email newsletters, monitoring the actions of the recipients, and reporting on the results
A/B split testing to make sure you get the best possible results from your email marketing campaign.

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2 Sales Funnels

We help our clients grow their email database with a clear ‘call to action’ on the website, inviting visitors to sign up for an email newsletter. The creation of a ‘lead magnet’ e.g. an ebook downloadable from a Landing Page after providing an email address is another method which works well for collecting email addresses.

Outbound Sales Funnels take leads gathered e.g. from online advertising through a process from awareness to purchase with touchpoints geared to nurture, engage, convert and amplify

A diagram showing a process of sending emails to a website.

The creation of a sales funnel typically involves the following steps:

Implementation of email platform
Setting up of email marketing database
Implementing of CASL compliant opt-in forms on the website
Creation of email newsletter template
Monthly creation and sending of newsletter based on blog content
Creation and implementation of an outbound sales funnel

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3 LinkedIn Outreach

LinkedIn outreach is the process of reaching out to potential customers through the LinkedIn platform. It can include a variety of tactics, such as sending direct messages, connecting with people on LinkedIn and joining relevant groups. The goal of LinkedIn outreach is to generate leads, build relationships, and ultimately drive sales for your business.

LinkedIn offers many opportunities for businesses to connect with potential customers, partners, or other contacts. For example, businesses can use LinkedIn to:

Connect with potential customers: LinkedIn allows you to connect with potential customers based on their industry, job title, location, and other criteria.
Build relationships: LinkedIn allows you to build relationships with potential customers by sending direct messages, commenting on posts, and participating in discussions.
Generate leads: LinkedIn allows you to generate leads by promoting your products or services to a targeted audience.
Join groups: LinkedIn allows you to join groups related to your industry or target market, which can be a great way to connect with potential customers and partners.
Share content: LinkedIn allows you to share your content, such as blog posts or videos, to a larger audience and attract leads.

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Benefits of Outbound Marketing

Outbound marketing can help you:

Quickly expand your potential customer base.
Build brand awareness with consistent messaging.
Generate leads by promoting a product or service to a specific audience.
Reach a large audience in a cost effective way
Get a measurable return on your marketing investment.

Frequently Asked Questions about Outbound Marketing

What is a sales funnel?
A sales funnel is a series of steps that you lead a potential customer through to lead them to a particular action.
Here are the general steps for setting up a sales funnel:
1. Identify the different stages of the buying journey. We identify these steps as Know - Like - Trust - Try - Buy - Repeat and Refer.
2. Create a landing page. This is the first step in the funnel, designed to capture a potential customer's contact information.
3. Create a follow-up email campaign to nurture the lead and move them further down the funnel.
4. Create an offer tailored to the stage of the buying process, designed to convert leads into customers.
5. Continuously analyze and optimize the performance of your funnel, and make adjustments as needed.
A sales funnel can be complex and may require multiple steps to be effective.
What are benefits of outbound marketing?
Outbound marketing is important to:
- Reach a large audience - you can quickly expand your potential customer base.
- Build brand awareness - by reaching a large audience with consistent messaging.
- Generate leads and sales - by directly promoting a product or service to a targeted audience.
- Cost-effective for reaching a large audience.
- Measurable - outbound campaigns can be measured, and you can quantify and optimize their effectiveness.
Outbound marketing can be a powerful tool for businesses looking to generate leads, drive sales, and increase brand awareness.
Is outbound marketing dead?

The popularity of outbound marketing has decreased in recent years, as inbound marketing approaches such as content marketing, search engine optimization and social media have become more prevalent. These are often considered to be more cost-effective and targeted. Also, people have become more accustomed to receiving information on-demand, and thus the interruption-based nature of outbound marketing has become less effective.
However, outbound marketing still has its place in a well-rounded marketing strategy. It can be a powerful tool for businesses looking to generate leads, drive sales, and increase brand awareness.