Blog Post

Roots And Expedia Basebuilder Campaign

Thomas Hess • November 9, 2015

We’re proud to work with Roots and Expedia! On 17 November Mawazo launched a joint marketing campaign to convert anonymous consumers of Roots into rich online profiles. The campaign was created by Basebuilder, a proven solution for conversion campaigns based in The Netherlands. Mawazo is working with Basebuilder to introduce it to North American customers.

You can participate in the campaign! Go to www.roots.com/win and use the code X5VTZRW.
It’s worth it: the main prize is a ski-vacation for 4 people to Banff / Lake Louise, with flight tickets, hotel and skipasses!

A computer and a cell phone are sitting next to each other on a table.

With the data generated in the campaign, Roots and Expedia will be able to engage with their customers with personalized communication and establish meaningful 1-to-1 relationships.

We’re looking forward to organize similar Basebuilder campaigns for North American retailers, FMCG brands and restaurant chains. In Europe, Basebuilder has run campaigns for brands such as We Fashion, Nivea, Hunkemoller, V&D and Douwe Egberts.

Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.


At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a  website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.

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