What Is “Dark Traffic” And What Can You Do To Shed Some Light On It?

It is clear that not all of the users grouped into “direct traffic” have typed in your URL directly into their browser’s location bar. So, in order to identify their sources you will need a bit of analytics knowledge.

Start by segmenting the “direct traffic” users in Google Analytics to identify those that did not start at “landing pages” such as the homepage or landing pages of important sections of your website. This makes the assumption that users would not have typed in the direct URL of inner pages of your site, thus assuming that they were not “direct traffic”.

Create specific parameters for your campaign so that you can track the performance of each one independently. This is made easy with email marketing solutions like Constant Contact, and social media tools such as Hootsuite.

To truly understand the return on your investments in digital marketing, you need to understand the “big data”. If done correctly, all of your digital marketing efforts can be monitored with actual performance measurements. With the analysis of this data, you will be able to identify which efforts are cost-effective, which require some tweaking, and which should simply be discontinued.

You are busy running your business and managing your day-to-day responsibilities. This is where Mawazo comes in. We will act as your marketing partner to provide insights on where digital marketing can help you generate more leads and ultimately increase your sales. As a Certified WSI Agency, we are able to leverage our global team to ensure you get the team you need to achieve the best results. We are also partners with some of the most effective digital solutions available today, such as Constant Contact and Hootsuite.

 Contact us to find out how we can help you with your digital marketing.