How To Create Content
How to Create Content for your website
Does this sound familiar?
You know that your business needs a sound content strategy in place in order to compete online, but you have no idea where to begin. Creating high-quality content can be a challenge, and many business owners get stuck when it comes to writing content for their website.
Luckily, we have created some tips for content creation that will enable you to produce content that your customers and prospects will love and will make you look like a superstar in your industry.
Create a Solid Content Strategy
You can’t create great content without a great content strategy for digital marketing. Once your strategy is in place, the content will practically write itself. Here are some tips to get started: (CLICK HERE TO TWEET IT)
1. Define Your Goals
Once you know your content marketing goals, you’ll have a better understanding of what kind of content you should be producing. Do you want to make online sales? Drive people to a website? Grow your social media channels? Sign up subscribers? All of the above? Then, you must get clear on your goals and the process will be much easier.
2. Keyword Research
In most cases, keywords will be at the core of each piece of written content you create, so it makes sense to take time and do some brainstorming. Keep in mind that you should focus on keywords that people are likely to use when searching for what you have to offer. Also, longer keyword phrases like "content writing tips for beginners" will have less competition than generic terms like "content writing."
3. Create Detailed Personas
Determining who you are speaking to is an essential factor in your content creation strategy. Take the time to create detailed personas of your ideal customers before you get started, complete with gender, age, income, occupation, hobbies, and so on.
4. Set Up Your Blog
If you don't already have one, you'll need to set up a blog, so you can start producing content. There are a handful of viable options, including WordPress, Wix, and Blogger, or you could have a custom blog created as part of your website design.
5. Keep It Useful and Relevant
When you do get down to writing or creating your videos, make sure that the content is useful and relevant to the personas you created. If they are engaged and are willing to spend their time consuming what you produce, the odds of them converting and returning in the future are much higher.
Important Factors to Consider
Whether you are writing blogs, running PPC campaigns , adding web pages or creating specific landing pages, you should follow a few rules. Some important factors to consider when you are learning how to create content for your website include:
- Creating headlines that draw the reader in (how-to, numbered lists, and questions work well)
- Write in the 2nd person, as if you’re having a conversation with one person (your ideal customer)
- Make sure your content is written to the title
- Create content that is search engine friendly
- Create content that solves a problem
Creating effective content for your business doesn't have to be as complicated as it seems. Follow the steps listed above, and feel free to
get in touch
with us at Mawazo Marketing if you like to learn more and take your content marketing to the next level.
Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.
At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.
