Imagine that you would know every time someone is asking for a referral for your service. Imagine that you could check out the person that is asking for the referral to see if that's a good fit for your business. And then imagine that you could message them right away and start a conversation. All of that is possible within LinkedIn quickly and easily.
This quick article show how you can create a "LinkedIn Listening Station" on your free LinkedIn account, without Sales Navigator. It allows you to reach out to people who are ready to buy your product or service directly, simply by listening when they're asking for help.
Basically, you create a search for posts people have put on LinkedIn in the past 24 hours, asking for recommendations or professionals. The idea if from Isaac Anderson of Zeeko.io, a LinkedIn Expert. You can view his video here. The steps below will take you less than 5 minutes to set up, and you can start mining leads on LinkedIn with 10 minutes of effort per day!
Here is the formula for the search:
(looking for) AND (recommendations OR professionals) AND (your service 1 OR your service 2 OR your service 3)
For example, if you provide online strategy and digital marketing services then your formula might look like this:
(looking for) AND (recommendations OR professionals) AND (marketing strategy OR digital marketing)
(Note that on a free LinkedIn account you can use a maximum of 5 Boolean operators, so a total of 5 "AND" and "OR")
Now it's time to set up the Listening Station:
Here is a quick video illustrating the steps:
That's it, you're all set!
Every day just click on the bookmark and LinkedIn will execute the search. You can then reach out to the people who are ready to buy your product or service!
If you really want to step it up a notch then you can get Sales Navigator which allows you to fine-tune your search.
If you'd like some tips on how to reach out to potential leads on LinkedIn, then just book a complimentary call with me
here.
Good luck with the process! Let me know how you are doing.
Do you have any questions on the above, or would you like to share your experience? Just email ideas@mawazo.ca or call +1 (833) 503-0807.
At Mawazo Marketing we work with owners of B2B companies who want to accelerate their business. We help them with a concrete digital growth plan, a website that saves operational cost, and a digital marketing system that generates leads. For qualifying clients we offer a 5x ROI guarantee: if we don't reach the objective, then we pay back the difference. Book a Free Strategy Session to find out more.
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