How to Write Excellent Content for Your Website

The competition is real when it comes to fighting for search engine results and traffic online. Unfortunately, readers typically only spend seconds glancing at the web content before deciding whether to stay or move on, which is why writing excellent text is crucial.

Following the advice we’ve laid out will help you develop interesting, well-thought-out, and quality content and website copy. We will help you engage with your readers and leave them wanting more.

Tips for Writing Website Content

There are numerous things to consider when writing content for a website. While many of the most common rules of writing still apply (i.e., grammar, spelling, etc.), there are other web-writing rules to consider before hitting those keys. Here are some web content writing tips to follow for your web page.

Start by Telling a Story 

Telling a story through your writing will help engage visitors and keep them interested in your content. Take readers on an adventure with structured quality content curated to their interests and needs.

Using tools like Storybrand, you can reach online customers through clear messages and successful marketing skills. 

Be Confident

Always speak with confidence and authority in your writing. There is no shame in knowing your stuff and using your expertise to prove it. 

To convince your readers you know what you are talking about, you should steer clear of words like just, maybe, possibly, think, etc. These words will make you sound unsure of yourself and the information you are offering.

Be Interesting

If readers wanted to be bored, they would head to an encyclopedia for answers to their questions. So keep your content creation interesting and informative. 

Offer visitors good content that will answer all their questions while engaging and entertaining them so they keep coming back. You can make your site interesting by adding fun facts, quotes, graphs, etc.

Use “We,” Not “Me”

Only talk about yourself when creating website or blog content if you are explicitly talking about a personal experience. 

Saying “I like” or “I can” sounds selfish and makes the information about you. If you say “We like” or “We can,” it includes the website visitor in the conversation and keeps them interested in what you have to say.

Keep Things Short and Sweet (Answer Questions Directly and Honestly)

Keep your information short and get straight to the point. Most people prefer to scan data to locate answers to their questions quickly. No one is looking to read a book in their search results.

No matter what the question is, answer it straight away and answer it honestly. This approach is the core of the “They ask, you answer” business framework.

You will also benefit from keeping your words easy to understand; visitors to your site will appreciate not needing a dictionary.

Avoid Fluff

In the writing world, the word “fluff” describes useless filler words added to short sentences to help reach the intended word count. 

All of your sentences should contain natural, helpful, and informational content. Filler words make articles boring and can be confusing to the reader. 

Link to Reputable Sources

Linking to other websites can benefit your writing. Not only does it help keep traffic flowing throughout the web, but it is a great way to create SEO content.

However, just because you read it online doesn’t mean it is always true. Be careful where you get your information; only link to reputable and reliable sources. 

Internal hyperlinks are another helpful tool when writing content for a website. This can help readers view more of your content quickly and easily. 

Although we recommend using external and internal links, be careful not to overdo it. Three to four quality sources are a good amount without overwhelming the reader.

The Best Structure for Writing Website Content

The structure will make your website more appealing to your target audience. Having the proper setup when writing content will help visitors find what they are looking for with the ability to skim over the rest.

Listed below are a few of the best tips for writing website content with beneficial structuring.

Create a Catchy Headline or Title

The old saying goes, “Never judge a book by its cover.” However, in this fast-paced day and age, we all do it. People will decide whether they want to read your web content simply based on your chosen title.

Every title you pick needs to be catchy and exciting. The titles also have to provide relevant keywords and a quick glimpse into what the article is about.

• “How to Sew.” Boring.
• “Step-by-Step Guide to Sewing With Style.” Gives information regarding what is in the article and makes readers want to dive in. 

Another tip to impressive titles is offering a specific number to focus on. 

• “Great Cookie Recipes.” Boring.
• “5 Delicious Cookie Recipes You Have to Try.” This lets the reader know they have options to choose from and sounds exciting.

Make that First Paragraph Count (Follow the Pyramid Structure)

The first paragraph of your fresh content has to get right to the point. The reader wants an answer to their questions immediately; no one wants to search for it.

It is always best to offer direct answers and pertinent information in the first paragraph, then add essential details as you continue. 

If your content answers a direct question, “Can Pet Hedgehogs Eat Fruit?”, your first paragraph needs to answer the question.

“Your pet hedgehog can eat fruit. Apples, blueberries, and bananas are some of the best options. However, too much fruit can lead to health issues and shouldn’t be given frequently.”

Here you answered the questions and grabbed the reader's attention, encouraging them to keep reading to get more in-depth answers.

Use Built-in Headings and Subheadings

Headings and subheadings help structure content writing and organize your thoughts and information.

The titles to subheadings should continue the same theme throughout your content while providing their own information.

Now that we answered the direct question in the first paragraph, we can move on to explain it in greater detail.

• Subheading 2: Can You Feed a Pet Hedgehog Fruit?
• Subheading 3: What Fruits Are Safe for Pet Hedgehogs?
• Subheading 3: What Fruits Are Not Safe for Pet Hedgehogs?
• Subheading 2: How Much Fruit Can You Feed Your Pet Hedgehog?
• Subhea ding 3: How to Tell Your Feeding Your Hedgehog too Much Fruit
  

Keep Paragraphs Short

Always keep your paragraphs short, at most three to four sentences long. This will help the reader browse your fresh content quickly. 

Short paragraphs also benefit people who look at your website from their phones. Long paragraphs create large blocks of text on mobile devices; no one will want to scroll through it all to find what they’re looking for.

Avoid Run-On Sentences

Run-on sentences (for those of you who don’t know) are sentences that combine multiple sentences without the correct punctuation.

When writing website content, commas,  semi-colons, or conjunctions are your best friend. These punctuations will help separate thoughts in a single sentence without running together. 

Examples:

• “We like rain we don’t like thunderstorms.”- Incorrect. This is a run-on sentence.
• “We like rain, but we don’t like thunderstorms.” The correct way to write this sentence.
• “We like rain; we don’t like thunderstorms.” Another correct way to write this sentence.
  

Online writing tools such as Grammarly and Hemingway can ensure your sentences are clear and correct.