5 Common Myths about Digital Marketing

Some people have an idea of what digital marketing means, but they are not fully aware of its scope and even doubt its relevance to their business. To give you get a clearer understanding of the tactics, we're going to debunk five common myths about digital marketing.

For people dabbling in the digital marketing realm, they often assume that measuring its results is difficult. However, that is not the case. Evaluating the success of digital advertising can be done by measuring analytics progressively, as well as whole data sets about a specific campaign.

The evaluation of analytics concerning ongoing interaction refers to, for example, the number of social media followers, the number of clicks on your links or ads, shares or likes for each post, and forwards of emails, as well as the level of website traffic that results from online engagement. You can gain insights using popular metrics tools, like Google Analytics, or the systems that are built into social media platforms. Judge the success of each effort based on campaign objectives and anticipated results.

Another misconception many people have is that digital marketing is exclusively characterized by social networking initiatives. This belief is not at all accurate. Social networking is only a portion of digital advertising.

As mentioned before, digital marketing is comprised of various elements such as email marketing , search engine optimization for websites, paid and organic ads, and many other constituents. Social networking is just one stage, where you find people who may be interested in your product or service. From there, you implement the many other tactics to capture their attention and business. Overall, the premise of digital marketing is centred around all internet channels and their users.

Although larger businesses may have departments dedicated to this task, smaller companies can still plan campaigns with big impact, or you can outsource your needs to experienced contractors. Participating in digital marketing brings benefits regardless of the size of your business.

You will need a certain degree of involvement to receive the results that you anticipate from digital marketing. But that fact is true for any goal. Your time commitment may be higher as you start out and are learning the ropes, but if you practice the right techniques, you'll see proportionate results.

Along with being committed you need to be consistent. Successfully planning your strategies, and sticking to your goals will enable you to receive the returns you want. Overall, it is not time that is a factor but instead determining the ideal digital platform for your use and producing appropriate content to continually attract the right prospects.

Social media is a major force in digital marketing. Individuals of all ages are present on these platforms. To target your audience, however, you have to find the platform they utilize most frequently. For example, if your ideal clients are individuals ranging between the ages of 25-34, Instagram would be a great platform to focus on. Most individuals on this site range from approximately 18-35 years of age. Thus, with the implementation of the right tools and strategies, you can attract this demographic to your brand.

Even if your target demographic is not scrolling on social media 24/7, they do consume digital media on some level. And you can get creative on social media to position your brand by targeting the people adjacent to your audience. If you want the business of generations less active on social, you can present your product or service to their loved ones as the perfect gift.

Mawazo Marketing is an agency specializing in digital marketing efforts such as web development and its many related initiatives. We assist business owners in finding their ideal clients through online engagement and the implementation of measurable marketing strategies. If you're interested in digital marketing but aren't sure how to get started, we can assist you with planning, developing and managing digital marketing campaigns. Feel free to contact us about our digital advertising solutions!