B2B Website Development Services that Integrate with your Business Systems
A web development company that focuses on cost of operations and lead generation
Most B2B service companies reach out to us because they want to grow their profit, and typically they want to do that by growing their revenue. However, for most of our clients it is initially tough to grow revenue. There are opportunities, but it’s often difficult to find experienced staff and managing existing service teams is already challenging.
There is a better way. In our experience every B2B Field Service company has opportunities to grow profit without generating additional revenue. Over time, companies establish inefficient processes, and many of these inefficiencies can be removed by integrating your web presence with your business systems, such as production, ordering, fulfilment and accounting.
Architects in website design and development
Our web development services start with finding hidden profits in your business systems. Basically we find opportunities to make your operations more efficient by introducing automations and integrating your online presence with your business systems.
We first build a prototype so you know exactly how we will reduce your overhead before you make any substantial investments. Then we create your automation engine to simplify your operations and eliminate costly mistakes.
Many of our clients save $100K per year or more from operational efficiencies created in this phase, and that cost saving goes straight to your bottom line. You will need this efficiency accelerator so you can handle the sales volume that will come from our
digital marketing system!
A clear process for web development services
We use a proven 5-step process to plan web design and development projects, making sure that we understand your objectives and the needs of your audience, taking both front and back end development into consideration.
We get your approval at the end of each phase of web development. This allows you to know exactly how your website will work and how it will look, so that at the end of the project there are no surprises.
Define
We document the requirements for functionality and technology for your website and map out the user experience, describing how your web visitors will interact with your website. This helps you to understand how the website will work and how content is organized. We also analyze your business processes and assess the possibilities for integration with technology.
The outcome is a clear roadmap for the development of the website. It ensures that the process is efficient, resulting in the saving of time and budget. This first step is crucial, and our approach sets us apart from other web development companies in Burlington, Oakville and Hamilton.
For larger projects we build a functional prototype of the structure and functionality of your website before the real website development starts. The prototype consists of interactive wireframes that represent the user interface for every screen that requires a different design.
Below is an example of the wireframes created for the website of the Evangelical Fellowship of Canada, as well as the resulting web page created from the wireframes.
We also agree on instructions for web design to guide the creative process, including branding, and user interface and functionality requirements. Of course one requirement for all our websites is that they have a “responsive” design, which means that your website is mobile-friendly, and adapts automatically to the screen resolution of the device used: desktop, laptop, tablet and mobile.
Design
Upon approval of the functional and design requirements of your website we create different website design concepts. Based on your choice and your feedback we modify the graphic design concept, and then use it to guide the web design of all internal pages of your website.
Develop
Next the actual website is created by our web development team, using the prototype of your website and the approved web design. A dedicated project manager ensures that development is done in accordance with the functionality and design requirements, and industry best practices.
Every website is built on the basis of a Content Management System, which allows even inexperienced users to create and edit content on the website. Our approach allows us to be platform-agnostic: we'll choose the best possible platform for your requirements and your budget, and then engage the best possible development team to create your website.
Your business may benefit from having eCommerce functionality on the website, to sort and filter products and services, and to actually sell these products and services online. See our eCommerce page for more information.
Duda allows for fast and cost-effective deployment of page-based websites hosted on a secure platform
Deliver
Once the website is finalized and tested it will be put online at an anonymous location for your own testing. Any adaptations to the website can be made before the website is deployed to a live hosting environment. Prior to full release your employees will be trained to use the Content Management System.
Evaluate and Enhance
The continued success of the website depends on continuous evaluation and enhancement. We provide ongoing monitoring and analysis, as well as any necessary technical maintenance. We offer a 4-month warranty on any issues or deviation from the prototype.
What next? Implementing our digital marketing system
When your website is completed and launched, then you are ready to implement the next phase: a digital marketing system
Web development
Just having a website isn’t enough to attract and engage prospects and convert them to clients. Our digital marketing system is a comprehensive approach to marketing where marketing tactics work together and deliver leads in a measurable way. For qualifying clients we offer a 5x ROI guarantee on your digital marketing investment!
We implement your digital marketing strategy by:
- continuously updating and optimizing your website,
- answering the needs of your audience with content marketing,
- using search engine optimization to optimize your website for search engine ranking,
- engaging your audience with social media marketing,
- getting reviews and testimonials from your clients, and backlinks from other websites,
- reaching out to leads and clients with email marketing, SMS outreach and sales automation,
- and using online advertising to capture direct and latent demand.
Finally, we measure success with analytics and reporting on Key Performance Indicators (KPIs).
Read more about our Digital Marketing Services.
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